Designing and deploying an SMMP is a huge undertaking. For those of you who have already accomplished that, CONGRATULATIONS! You are off to a great start.
It is, of course, just the "start". Unfortunately many companies put a lot of time and effort into getting an SMMP implemented, without making sure that the ongoing tracking and monitoring of the program objectives are clearly defined and attainable.
That is exactly why it is not uncommon for companies to question whether or not the daily operations and financial management are delivering what they intended.
Does that sounds familiar? Then let's take a look at what is required for short and long term success with our 3 R's of a Strategic Meetings Management Program.
- Reducing the Risks
- Realizing the Returns
- Reporting the Results
These are so basic and easy for people to state about their SMMP, but most have difficulty preparing for and articulating the specifics.
Operating a successful program requires ongoing quality control and adjustments.This requires a well designed model for measurement, combined with internal insight, external objectivity and market trends.
Don't get caught making broad statements about what your SMMP will do. Sustaining support for your program will require that you closely monitor Policy, Standard Operating Procedures and program performance to provide leadership with specific information.
We've created a document to walk you through the guiding principles of the 3 R's with examples for you to use in developing a comprehensive plan for your SMMP.
For those of you who have not yet implemented
, this document will help you as well. You can use it to develop a communication for your leadership that will raise awareness about the need for an SMMP